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PABST BLUE RIBBON

Limited Edition Art Cans

 


An Artistic Can Collaboration

Leeftail has worked with PBR to develop the campaign for their limited-edition Art Can program. We sourced & recommend artists for their last four editions, creating unique designs to apply to the iconic heritage can. The campaign was accompanied by digital content support which garnered significant awareness and reach.

Services Rendered:
Project Management, Ideation, Artist Sourcing, Content Generation, Event Execution

 
 

Campaign
Stats↓

+4.3M Limited Edition cans produced

+623k digital campaign impressions

+1.2K physical distribution points