PABST BLUE RIBBON
Limited Edition Art Cans
An Artistic Can Collaboration
Leeftail has worked with PBR to develop the campaign for their limited-edition Art Can program. We sourced & recommended artists for their last four editions, creating unique designs to apply to the iconic heritage can. The campaign was accompanied by digital content support which garnered significant awareness and reach.
Project Management, Ideation, Artist Sourcing, Content Generation, Event Execution
+4.3M Limited Edition cans produced
+623k digital campaign impressions
+1.2K physical distribution points